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An effective SEO strategy involves dozens of factors. And while this may sound overwhelming, they can all be broken down into two main categories: on-page and off-page SEO. As the name implies, on-page SEO involves the elements that take place on the individual pages on your site. Optimizing these elements can be time-consuming, but you […]

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Off page seo refers to all techniques that use to rank a website higher in search engine result pages (serps) from outside the site. in other words, what you do to rank your page higher on search engines is Off Page SEO.

To understand why off site SEO is essential we must refer back to how search engines, such as Google, Yahoo and Bing among others work. When a user runs a search on search engines, their crawlers run through the web to find content related to that search phrase or keyword used by the searcher.

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Off Page SEO are the activities done outside the website to increase the Ranking of the specific website within the Search engine result page (SERP) of Google, Yahoo, Bing, etc.

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