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p 386 The greatest source of ideas for new products is A consumer suggestions B from ACCT 101 at Fauquier High

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For developing new products there have some stages and generating ideas is the first step of new product development process. It is important to have a great idea first and then the company can start the new product development process. For getting great ideas there have 6 great sources.

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internal sources (sources include employees from R&D, marketing, and manufacturing. key employees know both the capabilities of the company and the needs of the market. Therefore, it is not surprising that internal sources are the single best source for new-product ideas)

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